Spaform
branding
market research, mystery shoppping, corporate ID, branding, design
On the back of an extensive Market Research project, Navigate designed the new brand ID for Spaform. Detailed analysis of the hot tub market and Spaform's main competitors led us to 'Designed for Life'. The two connotations of the new strapline and positional statement are that the hot tub becomes part of the owner's life, and that Spaform's high-quality UK-manufactured tubs are designed and built to last.
